How Is Telesales Different Than Telemarketing & How It Can Benefit You?

 Businesses these days heavily rely on telecommunications to increase their sales and marketing efforts. This has resulted in the coining of terms like telesales and telemarketing. The former is an amalgamation of the terms “telephone” and "sales,"  while the latter is a combination of “telephone” and "marketing." Both product- and service-related businesses in the B2B and B2C spheres use telesales and telemarketing to bulk up their streams of revenue. Even in Melbourne, several small to large enterprises used these efforts to increase their ROI. However, these terms are often interchangeably used, although they are used to define different services. This is why we have explained the difference between the two services so that you can make use of telemarketing and telesales agents correctly to increase business in Melbourne.

How does telesales help businesses?

When it comes to telesales, the task is primarily conducted by the telesales agents. The agents conduct sales through the telephone; thus, it is called telesales. Through the efforts of telesale agents, your business in Melbourne can thrive. The telesales agents can generate leads and conduct inbound calls or cold calls. These efforts help the business convert leads and get more sales. In today’s time, it is essential to have telesales agents to help your business thrive in Melbourne’s cutthroat landscape.

How does telemarketing help businesses?

Telemarketing can sound similar to telesales as the agents conduct their tasks via telephone. However, the task itself is different in nature. In sales, the telesales agent will target clients in Melbourne or somewhere else from a sales perspective. On the contrary, the telesales marketing agent connects with potential or existing customers to promote the products or services, newest offers, or latest launches. These calls conducted by telemarketing agents can turn into sales, but the goal is not primarily to make sales. Many businesses in Melbourne use telemarketing services to market their business to a large pool of people.

How do businesses benefit from the help of telesales agents?

As you are now aware of the difference between telesales and telemarketing, let’s elucidate how a telesales agent can help improve your business:

Communicate with clients:

When it comes to telesales agents, first and foremost, they must establish communication with clients here in Melbourne or elsewhere. Thus, the agent must have good and personable communication skills. Their effective communication skills allow the business to enlarge the pool of prospective leads and boost the chances of sale conversion.

Lead Generation:

The process of lead generation is quite essential for businesses. Here, the telesales agents in Melbourne can help tap into newer and potential leads who can turn into prospective clients in the future. It is crucial for many companies. Pre-qualifying potential customers is the aim of lead generation, which fills your sales funnel and speeds up deal closing.

Inbound Calls:

The telesales agents handle inbound calls as part of their job as well. Through inbound calls, they tap into the clients who have previously initiated communication or shown interest. This type of interaction can be dubbed warm calling by agents. The telesales agent, through inbound call services, helps enterprises in Melbourne establish connections with these potential clients and convert them into sales. Thus, it helps continue the business to thrive.

Outbound Calls:

The outbound calls are initiated by the telesales agent. They conduct outbound calls to directly connect with individuals and organisations and generate interest. They are made with the prospect of lead generation or prospective sales in the future. This type of communication established by the telesales agent with the client can be dubbed cold calls. This helps the business boost its list of potential leads.

The terms telesales and telemarketing are often used interchangeably, but the job descriptions differ in the fine print. Although, from a bird's-eye view, the work of a telesales agent and a telemarketing agent might appear similar at ground level, they are different. However, both the telemarketing and telesales agents’ services are essential for businesses in Melbourne or elsewhere if they want to remain thriving in the cutthroat market.